Oud Bushra

“Oud is traditionally known as black gold in the Middle East as it is a prized ingredient that comes from one of the rarest and most expensive woods in the world,”



When you think of the most expensive fragrance in the world, your mind probably doesn’t go to tree fungus. But that’s where you’ll find the origins of oud, the fragrant core of aquilaria trees and one of the most expensive raw materials in the world.

Like many rare and precious materials, oud takes a long time to develop naturally.


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